Toy Fair
February 19th, 2006 by jennawaldmanWhat began last Saturday and ended this past Wed. was like some kind of insane company bonding excercise, A.K.A., Toy Fair. As the snow began to fall on Sat. afternoon, my co-worker Chris and I waited for the train from Stamford to Grand Central.The trip consisted of me trying to give Chris advice about what to do for his fiance on Valentine’s Day (a theme to continue throughout the weekend as I lived vicariously through the recipient’s of my co-workers Valentine’s plans).
We made it successfully to Time’s Square and our hotel (Marriott) right in Times Sq. with the lights flashing from the street into my hotel window. With an hour to kill, we walked around looking for possible Valentine’s gifts, with a stop in the Hershey store where I tried to convince him he should get a personalized Hershey Kiss. We stopped in Toys ‘R Us and saw the Melissa & Doug display right upfront, with the guy wearing the Melissa & Doug sweatshirt (we had seen Brett making at work) straightening up our toys. Why had I never heard of the company before I applied there? Now they seem to be everywhere.
Our company dinner was at ESPN Sports Center, in the Skybox. There was tons of food and free game playing cards (for the Dave & Buster’s type place upstairs). Not too many employees showed up, so after a little eating, drinking, and game playing, we bailed. It was still snowing, but not sticking. I doubted that it would accumulate at all.
The next morning we had to be at the Javitz at 7:30am. There was snow. Over 2 ft by the time it was over. Our booth was insane! It was huge. We had one on the lower level too, and the combined sq footage was 5,ooo sq. ft. There were these big puzzle shaped walls, and bright colors, and toys and signs (my finger was still sore from cuting many of them out by hand) covering everything. In the middle was a little round booth where the beverages were kept, and then the back room where we did coat check and stored food, and everything else we might need.
I had already been told that I was going to be in charge of massages….not giving them, but overseeing who could get one of the professional massages given out by our two hired massage therapists. The guy who had assigned this position to me thought he was doing me a favor. But try standing on your feet from 7:30-7pm and watching people get massaged knowing very well you couldn’t (or I’d get in big trouble!).
I worked the show for three days. From 9 until 1:30 I was in the back room helping with coat check which was insane! We checked coats (including big long, wet, fur things, yuck!), boots, bags. We also had to share the room with the caterer. We were over capacity. At 1:30 the massages started. This meant I had to leave the comfort of the back room and stand in the middle of everything with a sign up sheet. There was really no good spot for the therapists to put their chairs, it was very crowded.
Why was it so crowded? Well, throughout the day we served breakfast, lunch, beer, wine, strawberry daquiri’s, soda, water, a chocolate fountain, cookies, brownies, soft pretzels, popcorn, massages…I think that’s everything. Oh, and it was all free. That is if you got past our greeters a the door who tried to weed out anyone who was not a customer already, or who did not inend to be one.
There were no official breaks. You had to grab food whenever you could and run into the back room to eat it. The whole thing was such a drain on the body! But…it was also a lot of fun. It was a very high energy booth, and I got to spend time with co-workers I rarely spoke with.
After the day was over, we went out to dinner (reimbursed by work no matter how much). There are some interesting experiences there, including the dinner with our creative director, and two other designers. The talk turned to religion (you know that’s bad already). One of the designers is a born again Christian, the director and I had similar views, and the other designer got drunk and rambled on about his atheistic beliefs in an unrelenting way. Then had to call me twice afterwards to make sure I wasn’t offended. That was interesting. Anyways…
I also had Valentine’s Night dinner with Marta and two of her fellow interns at Magnum. We went to some Mexican place in the East Village. I was happy to get out of Times Sq., and happy to see Marta!
On the fourth day there we got to walk around and check out all the other toy booths. Since we didn’t have to be at the Javitz as until about 9 on that day, I decided to have breakfast in the hotel. It was nice to not be working the booth that day. Andy and I walked the show. Then I lost him to the Magic Cards (yes, he still plays Magic) and I walked around again by myself some more.
I could write more about the walking around, but frankly I’m getting sick of typing (and good for you for reading this much).
Now a quick ending to my blabbering, we all had to go to work on Thursday and Friday, though no one had any energy. We had a quick meeting with Melissa about how all of our products did in the show. Both my beading sets (the two products I had in it) did really well! That felt great. I wanted to take Monday off, but we have a company wide meeting. It was so nice to do nothing this weekend. I need a vacation! I feel a three day weekend coming up soon….
(I gave the guy on the left a hug and told him I wanted him to come home with me!)


